Two years earlier, entrepreneur and music artist Will.i.am introduced a highly expensive iPhone camera accessory which critics tore apart and consumers pushed aside. The Black Eyed Peas star now told that iPhone flop was made to set up a brand new gadget he brought in Wednesday at Dreamforce — i.am.PULS, which is an Internet linked wristband which functions like a smartphone.
While speaking to a leading newspaper, he told that they are launching not just a wearable, but a vision. He asked to imagine if we never had a smartphone. “It is like asking a farmer in the 1800s, What do you need. That person would say, I need a faster horse. He never would dream up a car because he wouldn’t have known it was possible.”
Will.i.am unveiled i.am.PULS during Salesforce’s convention in San Francisco’s Moscone Center. The thirty nine year old recording artist stated that he selected the business oriented, cloud software convention to show his device because its not the normal venue to bring in a consumer electronics model. More than that, Salesforce chief executive officer Marc Benioff is an investor in the firm named i.am.+.
In a recent interview, will.i.am depicted the smart band as a wireless personal helper that could access e-mail, play music, check maps and uploads messages and pictures on Instagram, Facebook and Twitter. He stated that the PULS would run on a platform based on Android OS and the company would unveil developer software kits to allow 3rd party firm write applications.