How you can profit from Bono and U2’s $130m chart-topping success

Article by Paul Fraser

Supply:Paul Fraser Collectibles

Consider a look at Forbes’ freshly published listing of the world’s leading-earning musicians, and you will notice a thing intriguing. Several of the list’s top names haven’t launched any new audio lately.

Rock stalwarts U2 and AC/DC leading the chart with respective earnings of 0m and 4m, while fairly new acts like Lady Gaga (m) and the Black Eyed Peas (m) also show up.

But Forbes’ chart isn’t only helpful for viewing how wealthy the world’s richest musicians are. If you examine in between the lines, it also delivers clues to how they’re earning their funds. And the record has great connotations for the collectors’ markets.

Get Beyoncé Knowles, for instance. The US R&ampB sensation is #three on Forbes’ checklist with complete earnings of m. Yet her only new music releases in 2010 have been a single single, back again in August, and a guest appearance on Woman Gaga’s hit song, Phone.

In reality, Beyoncé hasn’t released a new album proper for almost two many years: November 2008’s I Am… Sacha Fierce. Meanwhile, U2’s very last full-duration, No Line On The Horizon, arrived out in 2009 and they haven’t had a single out since September of that yr.

Even though the world’s top rated-earning musicians aren’t releasing any new music, major songs labels about the globe are struggling declining document income and an escalating range of fans illegally downloading songs for no cost over the internet.

So wherever are the world’s top musicians earning their hundreds of thousands?

For answers, glimpse no more than the world’s stadiums. Even though Beyoncé has been absent from the charts, her I Am… Globe Tour has been raking in millions across the planet through ticket income and tie-in merchandise.

Ditto U2: if you feel Bono’s band has been keeping a very low-profile not too long ago, then check out standing in a stadium with them (although you will most likely have to pay out close to a ticket for the privilege).

There, you are going to be confronted by the largest ‘360°’ concert stage at any time built, Bono putting on a laser-embedded fit, and a multi-million dollar revenue machine that has been touring the globe considering that U2’s No Line On The Horizon album was released last 12 months.

This is great news for collectors…

There are two causes why: 1) instead than just buying CDs, fans are more and more looking to invest their money in an celebration (‘the actual thing’) be that concert tickets or memorabilia two) nostalgia… This 2nd stage was demonstrated by the #4 title on Forbes’ record, Bruce Springsteen (complete earnings: m).

In contrast to the dwindling product sales of CDs, tickets for the Glastonbury Festival are promoting out in record time each 12 months. In 2009, Springsteen – or The Boss as he’s recognized to his enthusiasts – was one particular of primary headline attracts.

However most enthusiasts weren’t there to hear his new materials. They desired to listen to The Boss’s classics like Born In The USA. Similarly the one hundred,000 fans in Moscow who queued up to see Sir Paul McCartney play Back In The USSR reside.

Customers about the planet are investing in the ‘real thing’

Nostalgia and getting closer to the artists are significant motivational elements for collectors. So it is no coincidence that as the international stay music markets develop, so as well are the markets and values for memorabilia and autographs (as proven in the industry’s PFC40 Autographs Index).

If you purchased a signed photograph by The Beatles 10 decades in the past for £5,500, it could these days be value £22,500 – that’s an increase in appeal of 309.one%. The Beatles, unsurprisingly, are amid the most bankable acts in the collectors markets. So how do the other artists on Forbes’ new list compare?

Nevertheless most fans weren’t there to listen to his new substance. They wished to hear The Boss’s classics like Born In The USA. Likewise the a hundred,000 supporters in Moscow who queued up to see Sir Paul McCartney play Back again In The USSR reside.

Customers about the globe are investing in the ‘real thing’

Nostalgia and acquiring nearer to the artists are big motivational elements for collectors. So it’s no coincidence that as the worldwide live audio markets increase, so as well are the markets and values for memorabilia and autographs (as shown in the industry’s PFC40 Autographs Index).

If you purchased a signed photograph by The Beatles 10 decades in the past for £5,500, it could right now be well worth £22,500 – that is an boost in price of 309.one%. The Beatles, unsurprisingly, are amid the most bankable acts in the collectors markets. So how do the other artists on Forbes’ new record assess?

About the Author

Paul Fraser has been involved in large-stop collectibles for about 35 decades, offering far more than 0m of unusual objects, including John Lennon’s childhood stamp album to the Smithsonian. Paul Fraser Collectibles provides a free of charge substantial-finish collectibles newsletter service with specialist belief and assistance